“Social Innolabs: CI”
Competitive Intelligence in Social Innolabs means the set of activities in a coordinated process that searches, treats (including filtering, sorting and analysis), and exploits useful information for members of the organisation in order to respond group strategic interests, whether business or social.
Our goal is to detect indicators of trends, changes, comments or market reactions that allow understand the competitive environment in which we move.
Competitive Intelligence therefore relies on Technology Surveillance, supplemented with elements of business and strategy.
Social Innolabs systematises the collection and processing of information through a coordinated group of experts who periodically provide their view on the market according to the social environment or economic sector in which they are focused group.